The new spring collection is now available at Purity, an ethical clothing boutique in Farnham, Surrey. They believe that beautiful clothing shouldn't cost the earth and offer a wide selection of gorgeous women's and children's garments.
Owner, Ian Beaumont says, “We are dedicated to providing fashionable clothing with an ethical conscience. The revolution in the ethical fashion industry in recent years has seen an increasing number of designers dedicated to ensuring their ranges are produced under the principles of Fair Trade, and have minimal effect on the environment.” We love the colourful springtime tops, like this organic People Tree tee, £17.50 and the Komodo designs in hemp. For children, the organic surfing tees from Kite Kids are bright, fun and very cool! And if you are looking for a pretty summer party dress, this beautiful handknitted organic garment from Aravore is just perfect. The spring range for babies includes yummy organic raspberry rompers from Frugi and a fabulous trippy Tree of Life top that is a real departure from ‘normal’ baby clothing!
Why choose organic
Conventional cotton farming is one of agriculture’s more destructive activities. Per acre grown it uses more chemicals than any other crop – accounting for 16% of the worlds pesticides. It has been calculated that to produce one cotton shirt one teacup of chemicals is used. It is reported that 3,000,000 people suffer the effects of pesticide poisoning each year, with 20,000 subsequently die. Organic cotton is produced without these chemicals using natural products to halt the pests and traditional techniques such as crop rotation and intercropping to remove the need for artificial fertilizers.
Why Fairtrade?
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives. For more information about fair trade and how it affects the lives of farmers and producers in the developing world, see issue 15 of The Green Parent magazine.
Melissa Corkhill is the editor of The Green Parent magazine, mother of two and author of the book Green Parenting
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The Green Parent is the UK's leading green lifestyle and natural parenting magazine. A truly inspiring read, TGP is like nothing else on the newsstand, with insightful intelligent journalism covering topics from babywearing and attachment parenting to home-education and alternative medicine. Each issue features regular columns on Organic Gardening, Seasonal Food and Drink, Green Travel, Ethical Fashion and lots more. Read more about Green Parent »
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